Congratulations on publishing your book! Now it’s time to start promoting it, if you haven’t started already. One of the best ways to do this is by leveraging the power of online marketing.
Start with creating a landing page for your book or an author page where you can showcase your work. This is an excellent place to have a blog and include your social media profiles.
Having an online presence is absolutely essential nowadays for any business and especially self-published authors. Not only will people be able to find your book online and (purchase it!), but having a website and a social media presence is a great way to build a relationship with your audience.
Better yet, take your marketing a step further and include a sign-up form on your website to collect subscribers and build your email list. We know this may sound a little old-fashioned, but reaching out to your audience via email is the best way to reach them directly and keep them updated about upcoming events, book tours, new blog articles and ...new books!
Create interesting giveaways to grow your email list, such as a free chapter of your book, a handy cheat sheet or a free webinar chockfull of interesting content. Keep your readers engaged with your content and start selling more books!
And if you need some help getting started, our friends over at Readymag make it easy to design anything for the web. You can use Readymag as your online hub for promoting your book or magazine, including integrating your social media channels and mailing lists. You can also make landing pages, photo stories, or online magazines, starting from blank pages or templates—all with no coding required.